A designer who finds beauty in logic and structure.

Hello, I'm Ivan. I'm more interested in systems than trends, and I enjoy understanding how things work beneath the surface. From business rules and edge cases to the structure behind the experience. This mindset has naturally led me towards design systems and complex digital products.

I tend to listen more than I speak. Before suggesting ideas, I prefer to observe, ask questions, and consider different viewpoints. I've found that the strongest solutions often come from understanding the bigger picture clearly.

Lately, building my own app and working more closely with AI has pushed me to keep learning, adapting, and refining how I think. I'm currently focused on creating thoughtful products that make sense for both users and businesses.

Journey

Prudential2024-2026

As the primary designer building and maintaining the design system, I helped evolve scalable standards across the policy management platform. Designed 15+ core product capabilities across a complex insurance ecosystem, improving consistency and developer handoff quality.

PwC2022-2023

Served as the sole designer in a cross-functional SaaS team, leading end-to-end product design across multiple tools. Turned business requirements into structured user flows and scalable interfaces, strengthening my product thinking and systems-level perspective.

ARCH Partnership2020-2022

Worked on enterprise and insurance projects including AIA, Prudential, and Bank of China, contributing to research, interaction design, and high-fidelity design execution. Built a strong foundation in designing for complex, regulated environments and large-scale systems.