Hello, I'm Ivan Li.About me

I design structure for products that are complex behind the scenes.

My work spans product design, UX/UI, design systems and visual design, with experience across insurance and financial services.

Previously worked with Prudential, AIA, Bank of China and PwC.Resume

Open to product design, UX/UI and visual design projects. . LinkedIn.

© 2026 - Ivan Li

Selected Work

Laptop showing PRU design system color tokens

PRU Design System

Built a design system to help teams deliver faster and keep products consistent.

Policy payment flow on a laptop

Policy Payment

Simplified a high-usage payment journey without disrupting familiar customer behaviour.

Insurance proposal generator overview screens

Proposal Portal

Helped AIA agents create proposals with less friction.

Side Projects

Balance expense tracking app overview

Expense Tracking App

Designed and built an expense tracker I use daily, then refined it through real usage and feedback from a small group of users.

□

Form Design Library

A practical form UX library helping designers understand form states, behaviours and handoff decisions.

Archives

Team collaboration portal
Policy quotation portal
Fund performance website
Digital maker academy
Employee self-service platform
Staff learning portal

Visual Work

Visual work sample
Visual work sample
Visual work sample
Visual work sample
Visual work sample
Visual work sample
Back to top